Improving customer experience with transparent delivery data

After checkout, delivery updates become a key part of the shipping experience. Transparent delivery data helps customers understand what to expect and helps teams share timely, consistent updates from pickup through delivery confirmation.

ShipWise integrates with Amazon Shipping to help businesses deliver transparent tracking at scale. Amazon Shipping offers dependable 2–5-day ground delivery* with real-time visibility signals, and ShipWise helps teams present those updates in a branded tracking experience and use them to support smarter workflows.`

What is Transparent Delivery Data?

Transparent delivery data is delivery visibility that customers can understand quickly and trust consistently:

• Expected arrival: what the current delivery window is 
• Progress: the latest delivery status in transit
• Changes: what's different since the last update
• Delivery confirmation: when delivery is complete

These visibility signals help businesses communicate clearly with customers and resolve questions faster.

What Makes a Great Delivery Experience?

A great post-purchase experience usually comes down to a few fundamentals customers notice right away: clear expectations, easy-to-follow updates, and confidence in completed delivery.

Below are specific Amazon Shipping features that support those fundamentals, plus how ShipWise helps put the data to work.

Amazon Shipping Features That Support Delivery Experience Enhancement

2–5 day ground delivery: Amazon Shipping offers ground delivery speeds typically 2–5 days*, which helps businesses set clearer expectations and create a more consistent shipping experience for e-commerce customers.

Seven-day pickup and delivery: Amazon Shipping supports pickup and delivery seven days a week, including weekends. This helps businesses maintain steadier delivery flows across the week and support a more consistent last mile experience.

Branded tracking for off-Amazon orders: Amazon Shipping supports branded tracking for orders placed outside Amazon, displaying your logo on the tracking page and tracking emails. This helps keep the post-purchase experience familiar and consistent for customers.

Delivery confirmation with photo and GPS location (where available): Amazon Shipping can provide photo on delivery and GPS location pins where available. These details help reduce follow-up questions and support faster issue resolution when customers need clarity after delivery.

Transparent rate cards: Amazon Shipping publishes rate cards based on billable weight and zones, supporting clearer planning and cost control.

No additional residential surcharges and no extra fees for weekend pickups: Amazon Shipping includes residential delivery at no additional charge, no surprise fees. Weekend pickups are also included at no extra cost, helping businesses avoid unexpected add-ons such as destination mix and volume change. *

How ShipWise Uses Delivery Data to Improve Customer Experience

Transparent delivery data is most useful when it's actionable. ShipWise helps teams apply delivery visibility across daily workflows, including:

• A consistent tracking view across your shipping service provider mix
• Rules-based automation for exceptions and customer communications
• Analytics and reporting to identify patterns that affect customer experience

With Amazon Shipping included in your ShipWise setup, teams can use Amazon Shipping visibility signals, like delivery confirmation details and tracking milestones, to support more consistent updates and faster resolution paths.

How Transparent Delivery Data Reduces Support Volume

Transparent delivery data helps customers self-serve common questions and helps support teams resolve issues with more context. In practice, this can mean:

• Fewer "checking" behaviors (refreshing tracking pages, contacting support)
• Higher confidence in delivery windows
• Faster resolution when something needs follow-up

Amazon Shipping tracking and delivery confirmation signals, combined with ShipWise workflows, help teams deliver clear answers without extra back-and-forth.

Ship with Confidence

Clear delivery information matters. It shapes perception, builds trust, and supports a more consistent experience after checkout.

If you're investing in delivery experience management, transparent delivery data is one of the most practical ways to improve your shipping experience without adding complexity for customers. ShipWise and Amazon Shipping work together to help businesses deliver that clarity through consistent delivery visibility, branded tracking, and delivery confirmation that helps close the loop.

Ready to deliver transparency on a scale? Get Started Now

‍

*Limitations apply. Some surcharges may apply during peak periods.‍

‍

This article was created in collaboration with Amazon Shipping to explore how transparent delivery data can improve the customer experience. ShipWise works with a wide range of carriers to help businesses deliver more transparent, reliable, and customer-friendly shipping experiences. Explore more about our Amazon Shipping integration here.